The .IN domain name gives a great opportunity for local and international companies wanting to conduct their business in India. Local domain names show your comittment and attention to local market. Thus, you can maximize your company's revenues because of your localized marketing strategy.

Besides your localized marketing strategy, the .IN domain has become popular among Internet companies, who use the ccTLD as an abbreviation for 'internet'. 

Protecting yourself and your identity is all too important in today's world. The same standards apply to protect your business and personal identity online. Protecting your brand is an important reason to register ccTLDs. Being the initial purchaser of your brand in a TLD is a much wiser idea than attempting to acquire names after someone else has registered them.